About Famie

Famie Money Services Sdn Bhd is a fully Malaysian-owned company, incorporated under the Companies Act 2016 on 9 August 2023. Born from the merger of three seasoned money changers—namely Adcrew Sdn Bhd, Everest Ringgit Sdn Bhd and Instant Produce Sdn Bhd—with over 50 years of combined industry experience, Famie unites deep expertise with a fresh commitment to innovation, compliance, and customer-centric service.

In November 2024, Famie earned its Class A Money Services Business license from Bank Negara Malaysia. With 8 branches across Selangor, Kuala Lumpur, Johor and Miri—and expansion plans underway—Famie serves both individual and corporate clients with seamless, secure money solutions.

MISSION & VISSION

Our mission is to empower our customers with secure, transparent and efficient money services backed by empathetic support and unwavering accountability at every step.

We are dedicated to setting the standard for money services in Malaysia, championing accountability, empathy and innovation as we expand our presence and impact.

Competitive Rates

We leverage our scale and deep liquidity networks to secure industry-leading exchange rates—so you get more currency for every ringgit you spend

WhatsApp Support

Multilingual support—check live rates, request quotes, and reserve large amounts or exact denominations before you arrive, ensuring a seamless transaction.

Dedicated SME Desk

Work one-on-one with your SME advisor for customized rate and fee quotes, expert documentation support, and seamless first-time transactions.

Fast Payouts

Our cross-border remittance network ensures most transfers complete within hours—or by the next business day—so your recipients aren’t left waiting.

Strategic Branch Network

Located in malls, transit hubs, and business districts—so you can exchange currency or send money as part of your daily routine, without going out of your way.

Community-First Approach

Embedded in your neighborhoods, we treat every customer like a neighbor—whether sending support home or managing supplier payments.

Stats

Proven Reach.
Real Impact

At Famie, our numbers speak for themselves—built on trust, consistency, and a relentless focus on customer satisfaction. Our growing footprint reflects the strength of our partnerships and the confidence our customers place in us every day.

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RM in value transacted—and growing.

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Countries served with real-time or same-day payouts.

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Years of combined expertise behind every transaction.

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Trusted payout partners powering global reach.

Stats

Our impact and reach over the years

Our platform is continuously improved to provide cutting-edge tools that are easy to use, ensuring that even those new to digital marketing can see immediate benefits.

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exchanged in transaction value (RM)

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countries supported

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Years of combined expereince

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Campaigns launched annually
Meet the team

Driven by expertise, united by vision

Our team at Upshift is comprised of seasoned professionals from various fields within digital marketing and technology.

John Doe

CEO & SEO Strategist

Jane Smith

Head of Content Strategy

Alice Johnson

Lead SEO Analyst

Mike Maignan

Software Engineer

Jordan Greenwood

HR Manager

Michael Lee

Technical Expert

Emma Brown

Clients Relations Manager

Eduard Franz

QA Manager

Sienna Cruz

SEO Analyst

Trusted by Thousands, Guided by These Beliefs

OUR CORE VALUES

At Famie, we act with ownership, listen with care, and adapt with every experience—so every transaction feels personal, seamless, and trusted.

Accountability

We take full ownership of every outcome. When things go wrong, we act fast, take responsibility, and make it right.

Humility

We stay grounded—open to feedback, eager to learn, and never assume we know it all. Every customer and challenge helps us grow.

Empathy

We understand money matters are personal. That’s why we listen carefully and serve with care—tailoring every interaction to your needs.

Continuous Growth

We embrace every interaction as a chance to improve—refining our service, sharpening our skills, and raising the bar every day.

Testimonials

What our users said about Upshift

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Trustpilot

“The predictive analytics features have not only improved our decision-making but also significantly boosted our quarterly sales figures by 40%. It’s like having a future-proof navigator for our business.”
John Carter
John Carter
Flash
“Upshift has been a game-changer in managing our supply chain. It’s efficient, reliable, and perfectly aligned with our business needs.”
Maria Lopez
Maria Lopez
Greensolutions
“What impressed me most about the AI Business Co-pilot was its seamless integration with our existing tools. The transition was smooth, and it started delivering insights from day one”
David Smith
David Smith
Creativ
“The predictive analytics features have not only improved our decision-making but also significantly boosted our quarterly sales figures by 40%. It’s like having a future-proof navigator for our business.”
Samantha Bryne
Samantha Bryne
Edupress
“Upshift has been a game-changer in managing our supply chain. It’s efficient, reliable, and perfectly aligned with our business needs.”
Li Wei Zhang
Li Wei Zhang
LuxAparrel
“What impressed me most about the AI Business Co-pilot was its seamless integration with our existing tools. The transition was smooth, and it started delivering insights from day one”
Baron Campbell
Baron Campbell
Chain
“The predictive analytics features have not only improved our decision-making but also significantly boosted our quarterly sales figures by 40%. It’s like having a future-proof navigator for our business.”
John Carter
John Carter
Flash
“Upshift has been a game-changer in managing our supply chain. It’s efficient, reliable, and perfectly aligned with our business needs.”
Maria Lopez
Maria Lopez
Greensolutions
“What impressed me most about the AI Business Co-pilot was its seamless integration with our existing tools. The transition was smooth, and it started delivering insights from day one”
David Smith
David Smith
Creativ

Money Services Made Personal. Done Right.

Trusted by thousands—Famie is where experience meets care. Get the rates, support, and speed you need, from a team that listens.